September 2nd, 2010Marketing to Consumers: Don’t Think Green
In most cases, brands and organizations should have long since crossed the line from needing to point out their green-ness to working to integrate it throughout their operations.

In most cases, brands and organizations should have long since crossed the line from needing to point out their green-ness to working to integrate it throughout their operations.

Instead of asking how much cap-and-trade will cost, we should be asking how much it saves us. The glacier in the room is that the real costs won’t come from cap-and-trade, but from climate change itself.

The InterAcademy Council recommends that IPCC improve review processes and transparency in wake of attacks on climate science.

France’s Environment and Energy Management Agency has launched a program to pump €1.35 billion ($1.71 billion) into green chemistry, solar and other renewable power, biofuel and carbon capture and storage research.

Simple steps, such as power management software and using available green ratings can lead to big savings in energy and money for companies large and small.

Today is Power IT Down Day, a global effort to get workers to turn off their computers, monitors, printers and other peripherals before they go home. And though it may be a small action to take, the rewards are potentially huge.

As the U.S. military musters efforts to lighten its environmental bootprint, the German Army also is striving to march down a green path and has enlisted Johnson Controls Inc. to retrofit the Oranienstein base in Diez.

If I were to say, "Quick — name five green products!" I’m betting Jack Daniels wouldn’t be at the top of your list. It should be.

A waste firm will introduce plastic vehicles to its fleet which are lighter than traditional trucks and could each save up to 11 tonnes of carbon a year.

The monthly Green Confidence Index shows that employers are losing ground among 
major institutions’ green commitments
, while confidence in other institutions is holding steady.

While legitimate criticism of corporate responsibility is healthy and welcome, suggesting it will destroy the free enterprise system is nothing more than hyperbole.

An article laying out a case against corporate social responsibility has prompted a swift response from a former sustainabilty chief for a major Silicon Valley firm.

A survey of 1,000 U.K. office workers has found that the average employee wastes, 6,800 sheets of paper per year, and that ‘green fatigue’ is taking its toll on participation in environmental and conservation initiatives.

A data storage company that takes backs and recycles its customers’ old products and a reusable bag maker are among the winners of the latest California Stewardship Arrow Awards from the California Product Stewardship Council.

The state government of New South Wales (NSW) just released new planning guidelines that discourage development in some coastal zones due to sea level rise caused by climate change.

Consuming smarter goes only so far. We also have to consume less of just about everything, and that bumps up squarely against the business imperative, which is to sell more of just about everything.

Buildings that have changing uses and those that weren’t commissioned after construction can be secretly wasting energy. In both cases, retrocommissioning can help.

The U.S. Environmental Protection Agency has identified three types of chemicals found in dyes, flame retardants and industrial detergents that it plans to take action on, which could range from labeling them chemicals of concern to banning them.

The emerging global standard for companies to measure and track Scope 3 greenhouse gases (GHG) is on track for finalization in December.

Flooring company Mohawk Industries is aiming to reduce by 25 percent the intensity of its energy and water use along with its greenhouse gas emissions and the amount of landfill waste it creates.

The Ohio-based juice maker also made strides in other 2011 environmental goals, Sunny Delight explained its 2009 Sustainability Report released this week, which spans several areas of its operation, including transportation and logistics, packaging, energy and water use, and waste.

Environmental refugees could increase from 50 million by 2011 to 1 billion by 2050, and director Michael Nash gives us a glimps of the human face of climate change in his new documentary, Climate Refugees.

San Francisco’s Department of the Environment has finished on online catalog of products and services that meet the standards in the city’s preferred purchasing program.

This study, "Generating Sustainable Value: Moving Beyond Green Teams to Transformation Collaboratives," offers five key factors for successful green teams and shares insights culled from examinations of 14 leading firms.
A controversial mosque planned for Lower Manhattan could be the first in the U.S. to meet LEED green building standards, unless a political dustup scuttles plans to build it.

Nearly half a million workers in the Peach State already telework occasionally, but the state’s new weeklong celebration of remote work aims to add another quarter-million to the list, and save companies time and money to boot.

Three possible outcomes for elections on November 2 — The election of Jerry Brown or Meg Whitman as governor and the possible veto of the state’s landmark climate legislation — represent a Normandy Invasion equivalent for national climate laws.

Procter & Gamble is bringing sugarcane to shampoo and makeup with new packaging that will be on shelves next year.

Any member of a sprint relay team knows how important the baton handoff can be for the success of the team, even if the goal is to improve energy efficiency, not win a race.

Fortune 1000 executives and the general public believe just a fraction of businesses are embracing green practices, a new survey found.
