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The global Make Cars Green campaign is an ambitious 10-point plan to steer drivers towards more environmentally-friendly habits, including checking tyre pressure regularly and reduce loads. The campaign builds on the principles by the FIA Make Cars Green declaration, together with Bridgestone, and outlines how policy makers, industry and consumers can all play a constructive role in the future. But with the current economic downturn, isn’t it too little too late? Many of the concepts are ob…